
CPQ Isn’t Dying. It’s Becoming Your Deal Shaping Layer.
For 20 years, CPQ was a niche tool. Now, it’s becoming the deal shaping layer that sits between buyer intent and what your company can profitably build, bill, and support.
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Analyst and market context for CPQ, including Gartner insights, trends and evaluation perspectives for buyers.

For 20 years, CPQ was a niche tool. Now, it’s becoming the deal shaping layer that sits between buyer intent and what your company can profitably build, bill, and support.